Thursday, August 14, 2008

*Results Not Typical

Here is a quick entry about something I've never completely understood.
You know those weight-watcher programs? Any and all of them? They all seem to use advertisement, either TV or print or Internet, where they show some fat cow woman in a side-bar picture (who, in addition to being over-weight, usually looks frumpy and washed out) next to a picture of the same woman who is about 30-50 or more pounds lighter, wearing gorgeous clothes with hair and make-up done to perfection.
Or, my other favorite; a woman in the "before" picture wearing some saggy looking underpants and bra standing there with her shoulders slumped and a morose look on her face next to the picture of her "after"; wearing a real nice two piece bikini, high heels, and her best Miss America smile. Yeah, a few pounds lighter, too, but, it's amazing what a better outfit (worn correctly) and standing up straight will do for one.
Anyway, my rant today is, they use this sort of advertisement to lure in people; to get them to think, "Hey, if I eat reconstituted spaghetti and meatballs and cardboard tasting granola bars, I, too, can look like THAT! All for only $200 a week (or whatever the food costs)".
Then, next to the tag line of "Susie lost 75 pounds on our system!" is the proverbial asterisk (*) and this, "Results not typical".
Huh?
So, right off the bat, these companies are disclosing that it's very likely that, even if you followed their program to a tee, you're not EVER going to look as good as Susie.
And people STILL buy this crap.
WHY?
Everyone knows good old fashioned eating properly, drinking a lot of water and exercise is really the only thing that will take weight off (and keep it off) and make one looked toned. Aside from having major surgery (and most people don't need to do this, anyway), you just can't make a purse out of a sow's ear by throwing money at the problem.
I suppose these companies just prey on people's deep desires to be "skinny", and, they succeed on doing so EVEN WHEN they disclose that, basically, their product won't do a damn bit of good.
It's SAD!
Mrs. B

2 comments:

Analee said...

IMO there is only one weight loss program that works... weight watchers! it teaches you how to eat moderately and exercise!

Melissa said...

My favorite of these is the picture of a woman being wheeled out of a hospital with her newborn in her arms and then seeing her 12 weeks later. Hello?!? She just had a baby and *would* be bigger than normal. The diet probably didn't have a bit to do with it!